Saturday, 26 March 2016

must be the aftershave!

Male pupils this week:

Andy, Sam, Melvin, Andrew, Geoff, Alan. (6)

Total hours: 10.5

Female pupils this week:

Catherine, Sarah, Lorraine, Gemma, Emma, Heidi, Steph, Helen, Debbie, Melissa, Becka, Kirsten, Mia, Erin, Lauren, Stacy. (16)

Total hours: 25

So women outnumber men by almost exactly 2.5 - 1 in both quantity and time.

Overall, that's 22 pupils doing 35.5 hours, which works out at an average of about 1.5 hours each.

driving lessons in North Wirral? learn to drive in Hoylake? driving instructor in Birkenhead?


Pete said...

Do you have a customer questionnaire or the like?

If so it should contain a question relating to what led the customer to you.

This information may shed light on your skewed gender ratio. For example, there may be an alpha female going around Wirral singing your praises.

Google 'balanced scorecard'.

Paul said...

I tend to ask them when I first meet them. About half of them come from recommendations. The other half come from the internet.

Pete said...

Perhaps it is the website, the car and the "laid-back and friendly" comment. This may subconsciously appeal more to women. You would need to track the trend over a longer period to measure statistical deviation.

Perhaps you have inadvertently hit on a marketing strategy. Although you did say you are turning people away due to the volume of business.

I think you should colour brand your driving school in pink.