Friday, 16 September 2011


Google are trying to promote internet based business growth in Liverpool and it's environs. I got invited to the launch event. Along with the beer and circuses you'd expect (jellybeans, stress putty and dancing girls, all in Google's corporate colours, and the hyping up of what the internet can do for local businesses, there was some genuinely useful stuff to be had.

The speakers told us about Google Analytics. This gives data on who is visiting my site, and why. Currently, hardly anyone is, except me, and I don't count.

Also there's Google Insights. This tells you how popular certain search phrases are.

Here, for example, is how popular various driving instructor relevent search enquiries are.

There's an obvious correllation between the terms, and there is an equally striking seasonal variation in when people look for lessons.

Then there's a thing called the Google Juice bar. This is basically a free 40 minute session that includes an audit of my website, and advice on how to maximise it's potential. I'm booked in for this on Tuesday.

Here are the dancing girls by the way. The sound quality is bloody awful.

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